How does the Hilton address concerns such as the type and size of bandwidth and the capability of implementing Web 2.0 tools?

John Forrest Ales leads communication strategies for Hilton Hotels & Resorts and its portfolio of more than 540 hotels in 76 countries across six continents as senior director - global brand public relations for the flagship brand of Hilton Worldwide (Hilton, 2012). Ales is responsible for managing the brand's global reputation; executing media and community relations; supporting brand marketing objectives and creating resources for hotels to excel in local markets (Hilton , 2012). 

Ales shaped strategies for a range of top consumer brands including Taco Bell, Hilton, Epson, Activision and Chevron at Cohn & Wolfe (Los Angeles). He focused on branding legislative and public policy agendas and managing domestic and international media interest in the state's recovery. He developed Louisiana's first Web site streamlining emergency preparedness and recovery information, advanced the state's historic use of text alerts for emergency communication and launched the first social media campaign of any U.S. Governor (Hilton, 2012).

The Hilton provides customer support, media accommodations and media inquiries to address concerns and the capability of implementing Web 2.0 tools. The Hilton requests their guest to send their e-mail comments or questions about Hilton hotels, Hilton HHonors®, or their Web site. Security and privacy are important issues to the Hilton Family of Brands. For the guests own privacy protection, Hilton encourages them not to include sensitive personal information in any emails they may send to the Hilton hotel (Hilton, 2012).

Hilton (2012) Media contacts: retrieved from http://www.hiltonglobalmediacenter.com

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